APPLETON, Wis. — In a playful challenge to longstanding internet folklore, Kim Kardashian and her sister Kylie Jenner have placed matching bets on the Seattle Seahawks to win Super Bowl LVIII, aiming to debunk the so-called Kardashian curse that has shadowed the family's romantic entanglements with athletes.
The wager, revealed on Friday, February 6, 2026, via Instagram Stories, underscores the sisters' determination to prove the curse is mere superstition. Kardashian, 45, shared a screenshot of her Fanatics bet, where she staked 69 cents on the Seahawks defeating the New England Patriots in the NFL championship game set for Sunday, February 8, at State Farm Stadium in Glendale, Arizona. The potential payout? A staggering $347,222, according to the betting platform.
"Here me out … I’m proving the curse ISN’T real because one of us will win 😂," Kardashian captioned the post, injecting humor into the high-stakes superstition. Jenner, 28, echoed her sister's enthusiasm by placing an identical bet on the Seahawks, further aligning their efforts to shatter the myth.
"Kim traded on the Seahawks. Am I saying I copied her by trading on the Seahawks?" Jenner wrote on her Instagram Stories, playfully referencing a memorable line from their Hulu series The Kardashians, where older sister Kourtney was accused of mimicking Kim's Italian wedding.
The Kardashian curse narrative has persisted for years, suggesting that athletes who date members of the family experience career downturns. It gained renewed attention ahead of the Super Bowl, particularly with Kendall Jenner's involvement in Fanatics' promotional campaign for the game, which is slated as Super Bowl LX in 2026 branding efforts.
Kendall Jenner, 30, stars in the company's Super Bowl commercial, where she leans into the curse trope with self-deprecating wit. "Haven’t you heard? The internet says I’m cursed," she says in the ad. "Any basketball player who dates me kinda hits a rough patch. How else do you think I can afford all this? Modeling?"
The supermodel addressed the phenomenon directly during an appearance on The Tonight Show Starring Jimmy Fallon on January 28, 2026. "Essentially, the internet has created this narrative about the ‘Kardashian curse,’ which is the idea that if an athlete dates me or one of my sisters, that they are then cursed," Kendall explained. "Which, please, but I got a commercial out of it. We had so much fun doing it."
Despite the levity, Kendall expressed uncertainty about her own Super Bowl pick during the same interview. "I feel like I need some help deciding who I’m going to go with because I don’t really know a ton about football, if I’m being honest with you," she quipped. "I’m just learning."
To inform her decision, Kendall made a surprise on-air phone call to Tom Brady, the retired New England Patriots quarterback and seven-time Super Bowl champion. The 48-year-old Brady offered balanced insights: the Seahawks boast an "all-time" defense, he noted, but the Patriots carry "a story" of resilience and legacy.
"I feel like I’m going to go with my gut here, right?" Kendall responded. "I feel like I am going to go with the underdog and I feel I’m going to go Patriots." Her choice diverged from her sisters' Seahawks support, highlighting a family split in allegiances even as they unite against the curse.
The curse's origins trace back to high-profile relationships involving the Kardashian-Jenner sisters. Kendall, for instance, dated Phoenix Suns guard Devin Booker on and off from 2021 to 2023. Their romance drew scrutiny when Booker's performance dipped during playoff runs, fueling online speculation. Following their split, Kendall briefly dated rapper Bad Bunny, who is set to headline the Super Bowl LX halftime show in 2026, before reportedly reuniting with Booker in early 2025.
Reflecting on her dating history during a January 2026 episode of the podcast In Your Dreams, Kendall described her current phase as a "me era." "I’m actually in a, like, me era right now," she said. "When I turned 29, I remember saying to myself, I do feel like I’ve been in [relationships] and there’s nothing wrong with it. I’ve had great relationships, I’ve had not-so-great relationships, but I felt like through my 20s, I was in a lot. I was in a few long-term consistent relationships … near each other."
None of the sisters have ever endorsed the curse's validity, often dismissing it as baseless gossip. Kim Kardashian, in particular, has poked fun at it in past social media posts, including a reference to Kendall's NBA exes in a 2025 Instagram caption titled "Starting 5’!" alongside photos of the model with former flames.
The family's collective bet comes amid broader Super Bowl buzz. New England Patriots owner Robert Kraft addressed the curse rumors in a statement released on February 5, 2026, ahead of the game. "We've heard the talk, but our focus is on the field," Kraft said, according to reports from Us Weekly. He emphasized the team's preparation over superstitions.
Meanwhile, the Seahawks' organization has remained silent on the celebrity wagers, though players like quarterback Geno Smith have expressed confidence in their defensive unit, which Brady praised. Analysts project a close contest, with the Patriots favored by 3.5 points in Las Vegas oddsmaking lines as of February 6.
The bets by Kim and Kylie, though small in stake, carry symbolic weight. If the Seahawks prevail, it could provide anecdotal ammunition against the curse, especially given the family's history of dating athletes from both conferences. Kendall's commercial, airing during the game broadcast on CBS and streaming on Paramount+, is expected to reach over 100 million viewers, amplifying the narrative.
Beyond the game, the episode highlights the intersection of celebrity culture and sports fandom. The Kardashian-Jenners, with their massive social media followings—Kim boasts 364 million Instagram followers alone—often influence trends, from fashion to betting behaviors. Fanatics reported a 15% uptick in app downloads following Kendall's ad teaser on January 30.
As the Super Bowl approaches, all eyes will be on whether the Seahawks can deliver a win for the sisters. For Kendall, her Patriots pick adds a layer of intrigue; a victory there might complicate the curse-busting mission but underscore the family's lighthearted approach. "We’re just having fun with it," a source close to the family told Us Weekly, emphasizing no serious rivalries exist.
The event also ties into larger NFL storylines. Bad Bunny's halftime performance, confirmed in September 2025, features a medley of his hits and collaborations, potentially drawing more eyes to the curse discussion given his past link to Kendall. Booker, now with the Suns, has been supportive of her media appearances, tweeting on February 4, "Proud of you, KJ. Go Pats? Nah, Suns forever," in a nod to her divided loyalties.
In the end, the Super Bowl represents more than football for the Kardashian-Jenner clan—it's a stage to rewrite narratives. Whether the curse holds or crumbles, their bets ensure the conversation continues, blending entertainment, sports, and superstition into a uniquely American spectacle.