Best Buy is marking Memorial Day with a steep discount on LG's 77-inch B5 OLED television, bringing the price down significantly and including a gift card incentive for shoppers.
The 77-inch model is now listed at $1,499.99, reduced from its original $2,999.99 price tag, with the purchase also coming with a $200 Best Buy gift card, according to coverage on The Verge.
This deal positions the last-generation OLED panel as an attractive option for those seeking strong color accuracy, deep contrast levels, and responsive performance suited to modern gaming consoles.
"The last-gen OLED is a spectacular choice if you want accurate colors and contrast, plus speedy gaming performance," the report noted while highlighting the television's support for Dolby Vision and Dolby Atmos formats.
The B5 features a 120Hz refresh rate along with four HDMI 2.1 ports, allowing users to connect the latest gaming systems and run content at 4K resolution with smooth motion handling.
It runs on LG's webOS platform and includes compatibility with Amazon Alexa as well as easy navigation to major streaming services.
Compared to the higher-end C5 series, the B5 serves as a more affordable alternative with many overlapping capabilities such as slim bezels and an infinite contrast ratio, though it falls short in peak brightness and upscaling performance.
The C5 carries a 144Hz panel and commands roughly a $400 premium over the current B5 pricing, a difference the report suggested may not justify the added cost for most buyers.
Shoppers considering smaller screen sizes can also find value in the lineup, with the 48-inch B5 available for $649.99 and the 65-inch version positioned as one of the more budget-friendly large OLED options under $1,000.
The promotion reflects broader Memorial Day retail activity focused on electronics, where major chains often highlight premium display technologies to attract customers with larger living spaces or dedicated home theater setups.
Officials at Best Buy have not issued additional statements on inventory levels or the duration of the specific offer beyond standard sale terms.
Consumers interested in the deal are encouraged to verify current pricing and availability directly through the retailer's website or local stores.