EDMONTON, Alberta — MOVATI Athletic, a leading Canadian fitness chain, has officially opened its fourth location in Edmonton at Harvest Hills Market, marking a significant expansion in the city's southeast sector. The new 71,000-square-foot facility at 510 50 Street SW debuted on Friday, April 3, 2026, offering residents an expansive array of wellness amenities designed to elevate the local fitness scene. This opening represents the company's 19th club nationwide and underscores its rapid growth in Alberta's capital.
With a $25 million investment, the Harvest Hills club not only promises a premium workout experience but also contributes to the local economy by creating 115 permanent jobs. According to a press release from MOVATI, the facility features three spacious strength training areas, a large cardio floor, and a suite of recovery options including rock saunas, eucalyptus steam rooms, a cold plunge, a hot tub, and a 25-meter lap pool. Members can also relax in the exclusive M Lounge, a dedicated space for post-workout unwinding and social interaction.
"Edmonton has embraced MOVATI from day one, and opening our fourth location here is a proud milestone for our team," said Chuck Kelly, CEO of MOVATI Athletic. He highlighted the positive community response at previous Edmonton sites in Albany, Windermere, and Manning, adding, "Harvest Hills represents our continued commitment to creating spaces where people feel welcome, feel comfortable, and feel healthy." Kelly's comments reflect the company's focus on fostering inclusive environments amid Edmonton's growing demand for high-end fitness options.
The club distinguishes itself by integrating multiple boutique-style studios into a single membership, effectively providing access to what would otherwise be several specialized venues. Key features include an open-air yoga SKY Studio, a HOT Yoga Studio, and the VIBE multi-purpose Studio equipped for anti-gravity, bungee, and aerial hoop fitness. For cycling enthusiasts, the RIDE Cycle Studio offers multi-tiered flooring and high-tech connectivity, while the MOVE Studio provides an enhanced women's-only experience.
Further enhancing its offerings, the FUEL Studio includes multi-functional training stations tailored for high-intensity cardio and strength workouts. Members have the option to incorporate small group or one-on-one personal training in the LIFT Studio, as well as Reformer Pilates in a dedicated PILATES Studio. The Recharge Studio delivers advanced recovery services such as contrast therapy, red-light therapy, and compression therapy in a serene, private setting. All memberships grant unlimited access to up to 180 professionally instructed group fitness classes each week, blending convenience with variety.
This expansion comes on the heels of MOVATI's recognition as the 2025 Best of YEG Thrive Award Winner for Best Multiple Location or Large Gym/Studio, an accolade that affirms its standing in Edmonton's competitive fitness market. Founded in 1997, the company has evolved from its origins in Ontario to now operate 19 locations across Ontario and Alberta, serving over 150,000 members. With more than 2,000 full- and part-time employees, MOVATI emphasizes a team-oriented approach to member satisfaction, aiming to empower healthier lifestyles in the communities it serves.
The Harvest Hills opening aligns with broader trends in the fitness industry, where consumers increasingly seek holistic wellness experiences that extend beyond traditional gym routines. In Edmonton, where urban growth has spurred demand for local amenities, this new club fills a gap in the southeast, particularly around the Harvest Hills Market area. Local officials have not yet commented publicly on the economic impact, but the creation of 115 jobs is expected to bolster employment in retail and service sectors nearby.
Kelly expressed optimism about the company's trajectory, stating, "We are growing our membership and are bullish on the future of the fitness industry." He emphasized MOVATI's dedication to service excellence and wellbeing, noting that the brand's model combines boutique intimacy with full-service luxury. As the company celebrates 29 years in 2026, it positions itself for potential national and international expansion, building on its pioneering role in Canada's premium fitness landscape.
Details on membership pricing and availability were not immediately disclosed in the announcement, but interested parties can visit movatiathletic.com/harvest-hills for more information. The facility's design, with upgraded finishes throughout, aims to create a spa-like atmosphere that encourages long-term engagement. Photos released by MOVATI showcase the modern interiors, from the expansive pool area to the specialized studios, highlighting the investment's scale and attention to detail.
Edmonton's fitness community has seen steady growth in recent years, with chains like MOVATI competing against both local independents and national players. While some gym operators have reported challenges from economic pressures, MOVATI's investment suggests confidence in sustained consumer interest. The company's approach, which includes amenities like steam rooms and therapy options, caters to a demographic prioritizing recovery and mental health alongside physical fitness.
Beyond the immediate offerings, the Harvest Hills club is poised to integrate with the surrounding Harvest Hills Market development, potentially drawing foot traffic from shoppers and residents alike. Community leaders in southeast Edmonton have welcomed similar projects in the past, viewing them as catalysts for neighborhood vitality. MOVATI's track record in the region, with three established locations, provides a foundation for this latest venture's success.
Looking ahead, MOVATI plans to continue its expansion strategy, guided by a vision to make communities healthier and happier. Kelly's leadership has been instrumental in this growth, with the company now employing thousands across its network. As fitness trends evolve—incorporating elements like aerial fitness and advanced recovery—the Harvest Hills location exemplifies how MOVATI adapts to member needs while delivering economic benefits.
In summary, the opening of MOVATI Athletic's Harvest Hills club not only enhances Edmonton's wellness infrastructure but also signals robust investment in the city's future. With its comprehensive facilities and job creation, the new site is set to become a cornerstone for southeast residents seeking premium fitness solutions. For more on MOVATI's offerings, the public is encouraged to explore the dedicated website or visit the location directly.